Case Study 4

Pioneer in Delivering Commerce education in Mumbai, Western Suburbs (Andheri – Goregaon) for the past 20 yrs. Courses: All Academic Years & Examinations in Commerce, Student Strength: 700

Recovering from the downfall in last two years.

Framing optimum fees on the basis of competitors’ fees.

Market Growth, Expanding Target Focus to Upper Middle Class & Middle Class market

Expanding Target Focus to Brighter Students

Create a Brand and open a new branch every year.

Fierce competition from other classes in the area offering same courses.

Targeting Bright Students with higher percentage

Collating Historical Data and Setting up Internal Processes

Changing the overall ‘Branding & Designing’:

Targeting students of various colleges by creating ‘College Specific Campaigns’.

Triggering word of mouth by various campaigns to strengthen the brand internally.

Using various modes of promotions for creating brand awareness:

Increasing PULL Promotions in prospective areas

Strategic Tie ups with Vendors and Other Classes

Organizing Alumni Events.

Organizing motivational seminars for the students.

100 percent of Internal Students, Faculty, Alumni, Parents & Management were satisfied with the Brand Positioning

Increased footfalls for F.Y.J.C. Admissions by 37 percent, Increased Admissions by 42 percent and reaching the total targeted students for the year.

Increased footfalls for T.Y.B.Com Admissions by 39 percent. Increased Admissions by 28 percent

Introduced New Revenue Channels

Venturing successfully into new streams

Identified untapped markets with less penetration from coaching classes.

Opening of 1 new branch in Jogeshwari West.

Total Admissions reached 1000 in August in just 1 admission period.