Case Study 2

A Team Of 10 Individual Teachers Who Used to take small coaching classes separately. All the 10 individuals came together with the aim of forming a Science coaching class. Courses: XI-XII Science- Engineering/Medical.

Understanding the target market and define clear positioning to the upper middle class.

In a market, which is already flooded with Science coaching classes, an effective brand launch was a must to create a buzz in the market.

Create a Brand and move to a Franchisee Model in the next 4 years.

Finding out the format in which to position the offerings.

Targeting different sections of the market with the same offering.

Targeting Bright Students with higher percentage

Challenge to get students at a new location, which is full of Big Players

Make optimal use of promotional media to spread brand awareness at a lower budget spends.

“Branding & Designing” was done keeping in mind it’s prime positioning with innovative designs & ideology.

Positioning as a Private Tutorial and introducing  Batches for Vile-Parle & Borivali depending upon the market requirement and research.

Promotional techniques for external students in a way to attract the upper middle class crowd.

Advertising at prominent location to show presence & thereby increase awareness.

Increasing PULL Promotions in prospective areas

Strategic Tie-ups with Vendors and Other Classes.

In the first year of operation at Vile-Parle East an entire Batch of 15 students was Full.

The Number Reached 89 At Borivali West In The First Year After Moving into New Location with better infrastructure.

100 percent Of Internal Students, Faculty, Alumni, Parents & Management were satisfied with the Brand Positioning

Introduced New Revenue Channels

Tie Up With Other Renowned Classes in the locality led to internal conversions from Std 10 to FYJC Science